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Childrem's Museum Of Richmond

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CHILDREN’S MUSEUM OF RICHMOND COMES TO SHORT PUMP TOWN CENTER

Museum’s move from West Broad Village expands parking, hours and exhibit space

RICHMOND, Va. (Feb. 3, 2015) – In addition to all the kid-friendly features at the recently renovated Short Pump Town Center, now there’s even more fun in store for the center’s youngest visitors! The Children’s Museum of Richmond will move its Short Pump location, currently in West Broad Village, to Short Pump Town Center in the summer of 2015. The museum’s new home will be under the Food Court between Soft Surroundings and the escalator.

This roughly 8,500-square-foot space will showcase some of the museum’s most popular exhibits such as The CarMax Foundation Service Station, the Silver Diner, a grocery store, a performance stage and an art studio. The museum plans to introduce several new exhibits, including a giant Light Bright Wall, an interactive EyePlay Floor projector and a special display area developed in partnership with the MathScience Innovation Center.

“When we were presented the opportunity to relocate the museum to the region’s top shopping destination, we jumped at the chance,” said Lisa Wingfield Hailey, interim president and CEO at the Children’s Museum of Richmond. “We feel that this move offers better parking options and extended hours, along with the ability to create new learning environments for children age eight and under, all in a convenient location.”

In 2009, the Children’s Museum embarked on a branching strategy as a way to expand services throughout the Richmond region. The museum opened its first satellite location in Short Pump’s West Broad Village in June 2010. That location, which has since welcomed over 500,000 visitors, will remain in normal operation through May 2015 and will reopen at Short Pump Town Center in July 2015.

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Children’s Museum of Richmond Comes to Short Pump Town Center, page 2

“We are excited about the partnership between Short Pump Town Center and the Children’s Museum of Richmond and feel it is a perfect fit for our center,” added E. Kemel Blue, vice president/general manager of Short Pump Town Center. Recent renovations at the center included several new amenities for children such as an outdoor play area, a children’s play village in the Food Court, an interactive children’s-themed fountain and an updated Short Pump Express train depot. “The museum will give us the opportunity to further enhance the overall experience by offering additional family-friendly amenities for our guests.”

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About Short Pump Town Center

Short Pump Town Center is a 1.3-million-square-foot, open-air lifestyle and entertainment center located in Richmond, Virginia, between Broad Street and Interstate 64. The Center is anchored by Nordstrom, Macy's, Dillard’s and Dick’s Sporting Goods, and includes more than 140 premier shops, restaurants and a food court. For more information, visit www.shortpumpmall.com. Short Pump Town Center is co-owned and managed by Forest City Enterprises, Inc., an NYSE-listed national real estate company. Follow us on facebook.com/shortpumpmall or twitter.com/shortpumpmall.

About the Children’s Museum of Richmond

Founded in 1981, the Children’s Museum of Richmond is a not-for-profit organization whose mission is to create innovative learning experiences that inspire the next generation of creative problem solvers and those who support them. Today, the museum operates four locations: Central, located at 2626 W. Broad St.; Chesterfield, located at 6629 Lake Harbour Dr. in Midlothian; Fredericksburg, located at 1275 Jefferson Davis Highway in Fredericksburg; and Short Pump. Daily admission is $8 per person and annual passes start at $135 per family. For more information, visit www.c-mor.org