11800 West Broad St.
Richmond, VA 23233
(804) 360-1700


Permanent Leasing
Specialty Leasing
Partnership Marketing

Short Pump Town Center is an open-air lifestyle and entertainment experience with over 140 shops, restaurants and entertainment options, many of which are exclusive to the market. The recently renovated center offers a pedestrian-friendly “community within a community” design featuring lush landscaping, heated pavilions, beautiful fountains, intimate seating areas, a feature fireplace and children’s play areas.

Short Pump Town Center is located along West Broad Street, at the crossroads of Interstate 64, I-295 and State Route 288 in Richmond, Va

Opened: 2003

Size: 1.3 million square feet

Dick's Sporting Goods

Contact Information:

Permanent Leasing

Short Pump Town Center Mall offers long term leasing options for restaurants, shops and entertainment uses. If you are interested in leasing long term space for a restaurant, shop or other use, please contact our leasing agent at Forest City Enterprises:

Tom Zoldesy
(216) 416-3621

Specialty Leasing

If you have a product or idea and would like to test it on a short term basis, Short Pump Town Center Mall could be a great place to start your new enterprise. Short Pump Town Center Mall can help you get your new business venture started through our Specialty Leasing Program. Contact our Specialty Leasing Manager for more details:

Kem Blue
(804) 364-9500

List of Opportunities:
There is an array of Specialty Leasing opportunities available within the shopping center. Here are some examples:


Inline space- also known as store space. The square footage of this pre-existing space can range in size depending on availability. Since inline space is something that the owner of a shopping center wants to have leased on a permanent basis, the availability can vary. Your agreement term is typically 1 year. OR, it can be something that is leased for seasonal use. This opportunity allows you the ability to gauge your potential among other national retailers without a large financial or time commitment.


Pop Up space- pop up by definition is “to appear suddenly or unexpectedly”. The Pop Up retail trend creates this same “limited time only” surprise for the customer. Retailers such as Target, JC Penney and eBay have all established creative pop up venues in recent years to introduce new products, build brand awareness, showcase style and design trends and/ or to give away exclusive goodies and treats. This is an excellent format to create a buzz about your product. Pop Up space can be common area or inline and is customarily 4-6 weeks.

Other Specialty Retail Opportunities:
Opportunities exist to promote your business by way of billboard, digital advertising and/or sponsorship. Contact the Specialty Leasing manager for more details.

Specialty Leasing FAQ
Q: Are there visual requirements?
Businesses are required to meet each shopping center’s visual standards. It is best to consult with a visual merchandiser for assistance. The Specialty Leasing Manager can provide referrals for professional visual merchandiser’s in the area.

Q: Are fixtures provided?
In most circumstances, the fixtures or props are provided by each merchant at his or her expense. These items are most often purchased through the visual merchandiser. The Specialty Leasing Manager may also be helpful in offering other fixture resources.

Q: Do I have to be open during mall hours:
Yes. This applies to most specialty retail businesses.

Q: Is it required to make an appointment with a Specialty Leasing Manager?
Yes, It is in your best interest to meet with the Specialty Leasing Manager in person to discuss all details involved with opening your business in the shopping center.

To learn more about the specialty retail industry, here is a link to the premier industry magazine.

Partnership Marketing
Our centers are the ideal place to introduce your brand to its target audience. Be visible and establish relationships with engaged shoppers through a variety of in-mall advertising options, event venues and sponsorship opportunities.

Pam Howland
Director of Marketing

click here to submit a partnership marketing inquiry

Partnership Marketing

360° Brand Engagement
Engage thousands of shoppers each day by creating an immersive experience that will showcase your products. We specialize in:
• Brand Activation
• Product Sampling & Trials • Special Event & Experiential Marketing
• Interactive Product Engagement
• Mall Marketing Events
• Product Displays

High-Performance Media
Our attention-getting media opportunities will highlight your brand message and optimize its impact on shoppers.
• Sky Banners
• Elevator & Escalator Wraps
• Standees
• Barricade Signage Opportunities

Amenity Sponsorship
Reach your target audience in the right place at the right time.
• Play Area Environments
• Holiday Set
• Event Sponsorships

Customized Activations
Do you have a partnership opportunity you’d like to share? Call us so we can design the perfect one for you!


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