Gift Registry Advisor


No. of Positions:


As a Gift Registry Advisor, you are responsible for driving Stores Own Sales by:

1)Advising couples on creating an omni-channel Macy’s gift registry that reflects their personal lifestyle utilizing the latesttechnology, whether they begin in-store or online

2)Offering personalized service to the couple, their parents, relatives, gift givers and home store customers

3)Assisting the couple when completing their registry and other post occasion needs as newlyweds

4)Building partnerships with the selling associates while acting as a home store expert consistently demonstrating MAGIC selling behaviors

Key Responsibilities:

•Drive and exceed registry and home store sales goals by executing Stores Own Sales through MAGIC selling and aggressive and effectiveuse of available and emerging technology

•Deliver quality registries effectively leveraging all existing, new and emerging gift registry and omni-channel tools and technologies suchas Fedgift, ACT, Registry Recommended, GPS and Mobile applications and social media tools

•Contribute to overall home sales by actively working with couples, gift givers and customers as the Home Lifestyle/Gift Registry expert.Demonstrates effective and efficient use of tablet and mobile / smart phone technologies to recommend product /drive sales.

•Mentor soft home selling associates on how to best serve the couple and their guests. Provide training to ensure the couple’s unique barcode is captured for all WGR purchases.

•Share product features/benefits with registering couples by understanding, using, and promoting vendor QR codes, on-line reviews andsocial media apps (i.e. Pinterest, Instagram, FB Widgets, etc.) as well as other new and emerging apps and tools.

•Introduces the couples to their Macy’s (total store) showcasing the areas relevant to their upcoming occasion as well as future needs (, children’s, etc.)

•Develop quality relationships with our couples by making the registration process fun and rewarding. Clearly and concisely explain on-line and registry benefits including Dream Fund, with focus on the Macy’s WGR loyalty program.

•Drive clienteling to deliver incremental sales throughout the couple’s registry and newlywed period and during our six major WGR events.

•Drive additional registrations through couple referrals, industry and social networking resources, community contacts (ie, bakeries,hotels, etc.) and external/internal events.

•Assist registering couples in developing their desired personal style for their new home through product knowledge and promoting allFOB’s including furniture in the home store.

•Participate in on-going product knowledge training through the utilization of H.O.T., review of product binders, vendor resources,webinars, Focus on 4, in-store training sessions and networking with Home managers and associates.

•Must have current, extensive and detailed product knowledge in all home FOB’s.

Skills & Experience Requirements:


•Has "results matter" drive and excellent follow-through; must be extremely detail oriented

•Takes ownership role for achieving goals

•Asks the right questions to discover couple’s personal needs (understands what is important to fit the couple’s lifestyle)

•Is an engaging conversationalist and active listener; uses knowledge through conversation to suggest best products

•Has ability to drive additional business through partnerships with industry experts and community contacts

•Bonds with the couple as a trusted friend/advisor

•Promotes private label and vendor brands and products; is knowledgeable about brand and product attributes

•Demonstrates understanding (1) of the importance of the omni-channel customer and (2) that effective use of social media and currentand emerging technologies is critical to driving business results

•Is eager to learn and share knowledge with coworkers and associates

•Understands and keeps current with all technology (both hardware and software) used by WGR and omni-channel customers

•Ability to handle physical requirements to accomplish daily responsibilities


•Retail or sales experience in customer service focused business; 2-4 years’ experience preferred

•Passion for developing and maintaining home product knowledge (tabletop, housewares, textiles, luggage, big ticket)

•Proficiency with computers, tablets, and smart phones and associated apps, programs and social media tools with interest in and ability toquickly learn new technology skills

•Fully understands registry systems and all job related systems including FedFil, Esend and Search & Send

•Ability to develop clientele in person and through the utilization of technology

•Ability to plan, anticipate and develop solutions to ensure the most outstanding registry experience

•Keen interest in life-styling and home fashion trends as it relates to our registering couples pre and post occasion

Special Information:

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